B. PRT Digital If Direct Mailing and Business-to-Client communication form our operational backbone, PRT Digital embodies our spirit of innovation. This business unit was created to support clients in their digital transformation, helping them connect with users in a fluid, personalised, and multichannel way through a suite of proprietary software solutions. PRT X: Customer Area E-invoicing Smart Document PostaPronta Digita REM and PEC Videa EasyDox A control console that allows users to check the progress of communication flows and delivery outcomes across every type of channel used. Workflows are created ad hoc based on customer needs to monitor and manage follow-ups, integrating physical and digital channels to ensure full control over communications. We are an accredited intermediary for SDI (Sistema di Interscambio) and manage the entire e-invoicing transmission process. We receive data flows, convert them into the compliant XML format and submit them to SDI, ensuring accuracy, regulatory compliance and full traceability. A simple and intuitive platform designed to automate the creation, sending and monitoring of landing pages and marketing campaigns across digital channels (email and SMS). Automated workflows can be triggered when specific conditions occur. It can be easily integrated with websites, CMS, CRM and corporate ERP systems. We provide solutions for Certified Electronic Delivery (SERC) and Qualified Certified Electronic Delivery (SERCQ), compliant with the eIDAS Regulation. These services ensure the integrity, authenticity and traceability of digital communications, granting them legal value equivalent to a registered letter sent by post. In addition, we offer a PEC sending service, managed in full compliance with applicable regulations, to ensure the security and legal validity of electronic messages. A video platform for sending personalised and interactive content, designed to capture attention and guide users towards engagement. It enables the right message to be delivered to the right person, in the most effective format. It can be integrated across all channels, including email, SMS, landing pages and the customer area. A content management platform designed for customers who need to manage multiple communication templates independently, making direct and efficient edits to content. This enhances the user experience and ensures that documents remain consistently accessible. We transform traditional documents into interactive content to deliver a personalised user experience. Features such as internal navigation, clickable menus, embedded charts, videos, links to external content, calls to action and fillable forms can be viewed on any device. Smart Document becomes an advanced touchpoint between companies and customers, strengthening engagement. An online hybrid mail service that enables users to send letters and registered mail quickly and easily, directly from their computer or mobile phone. Even for a single dispatch, the platform automatically manages printing, enveloping and delivery. This makes PostaPronta ideal for both private individuals and businesses, combining the convenience of digital with the reliability of paper. Page 26 Sustainability Report 2024
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