Partner of the 150th anniversary tour of Corriere, Riccardo Pesce among the speakers at the Nuvola Lavazza event
PRT GROUP announces the launch of its advertising campaign in the daily press, scheduled for April 22 in Corriere Torino, the Piedmont edition of Corriere della Sera.
The initiative is part of the celebratory tour for the 150th anniversary of Corriere della Sera, “Il Corriere racconta l’Italia – Persone, città, visioni: il nostro futuro”, of which PRT GROUP is a partner.
Turin will host the opening event of the tour at Nuvola Lavazza, where institutions, media, and companies will discuss topics related to development and innovation.
On this occasion, Chairman Riccardo Pesce will take part in the panel “Media and companies: a shared story”, alongside executives from major national companies, including Lavazza Group, Generali Italia, Arenaways, and Banca di Asti.
The campaign marks a significant step in the Group’s communication journey, now focused on strengthening its heritage and reputation. With over 105 years of history, PRT has continuously evolved, becoming a key player in the field of regulated business communication.
The campaign is built around the concept “Start-up for over a century”, effectively summarizing its identity: a company capable of constantly reinventing itself, transforming its business model to adapt to ever-changing technological and market contexts.
Founded in 1921 as a graphic arts company, PRT has progressively shifted its focus toward variable data management, now at the core of its evolution. From data collection and processing to their transformation into communications, the company designs and manages complex processes, organizing information flows and orchestrating both physical and digital channels. An approach that reflects a clear direction: turning data into effective business communications.
Today, PRT supports companies and institutions in designing integrated systems where technology, processes, industrial printing, and visual communication converge to ensure secure, traceable, efficient, and personalized communications, even in highly regulated and complex environments.
“We chose to tell our story within an authoritative context such as Corriere della Sera,” says Riccardo Pesce, Chairman of PRT GROUP, “because today we feel the need to make visible what we have always done: working upstream of communication, helping organizations manage data, flows, and processes in a structured and efficient way. Our history is long, but our approach remains that of a company constantly evolving.”
The campaign represents a further step in opening up and positioning the brand toward a broader audience, with the aim of strengthening PRT’s recognition as a strategic partner in the design and orchestration of data-driven processes that enable business communication—from data integration to the management of flows and channels.
