1.3.3.2. A tailored approach to order management PRT France operates through a model known as “Back-office maîtrise d’œuvre”, formalised in the “Plateforme de Fabrication”, positioning the company as an intermediary between clients and industrial producers throughout all project phases. This tailor-made approach ensures flexibility, quality, and adaptability: ideal for clients seeking highly customised integrated communication solutions. Alongside its operational coordination, PRT France’s offer covers two main product families: Direct Mailing, consisting of personalised promotional communications distributed throughout France in collaboration with postal services; Commercial Printing, supporting marketing campaigns with leaflets, flyers, postcards, and coupons. Suppliers play a key role in this model and are selected by the team based on criteria such as technical quality, delivery reliability, cost efficiency, and the possession of FSC® or PEFC certifications, increasingly required by clients attentive to sustainability. In 2024, PRT France took an important step forward by launching a structured Corporate Social Responsibility (CSR) programme, inspired by the ISO 26000 standard and the VSME guide for SMEs. The strategy is built around five pillars: governance and strategy; human resources and quality of working life; environment; responsible purchasing; and transparency and communication. To strengthen internal culture, the company introduced awareness and engagement tools, including a monthly CSR newsletter, practical fact sheets, and an internal kit to promote responsible behaviours. On the environmental side, it completed its first FSC® and PEFC audits, initiated monitoring of employee mobility, and raised awareness among clients and suppliers on sustainable production choices. Socially, PRT France promoted initiatives focused on wellbeing, sustainable mobility, and work-life balance. Externally, CSR values have been integrated into corporate communications through digital publications (particularly on LinkedIn) and an increasingly transparent dialogue with clients and stakeholders. Through this journey, PRT France strengthens its identity as an innovative, responsible company that combines quality, efficiency, and environmental awareness, staying close to the needs of the French market. Page 38 Sustainability Report 2024
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