Page 22 Sustainability Report 2024 A. Direct Mailing and Business Communication The creation, personalisation, printing, enclosing, and mailing of documents represents the cornerstone of PRT’s operations: the space where industrial capacity meets datadriven personalisation to deliver precise and impactful communications. At our Beinasco production site (Turin), state-of-the-art offset and digital lines operate alongside automated enveloping systems, ensuring quality and reliability even during peak production periods. This is the operational core where technology meets craftsmanship, transforming raw data into personalised communications such as invoices, account statements, payment reminders, and official notices, making us a trusted partner for banks, insurance companies, utilities, automotive firms, and public institutions. Each project is managed with an end-to-end approach: we collect data, process it, turn it into meaningful content, and deliver it through the most suitable channel, ensuring security, accuracy, and full regulatory compliance. In an increasingly digital world, tangible communication has not lost its value. In fact, it has gained more meaning. A well-designed letter or printed campaign can create a memorable, direct, and human connection. That is why we continue to invest in Direct Mailing, convinced that personalisation and design remain powerful tools to strengthen relationships between brands and their customers, generating measurable results in attention, trust, and engagement.
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