1.4.1.1. The value chain and its key areas of impact The following section illustrates the operational model and value chain of our core business, Customer Communication Management (CCM), which seamlessly integrates the two main pillars of PRT’s expertise: printed communication and digital communication services. This model reflects how PRT S.p.A. plays a key role in a virtuous cycle where paper, an intrinsically circular material, and energy represent the essential resources driving our operations. Paper accounts for around 85% of the raw materials purchased (by weight) and is therefore a strategic component of our activity. Given its significance, we place particular emphasis on responsible sourcing, partnering primarily with mills that supply FSC® and PEFC certified paper. In doing so, we actively support ecosystem protection, reforestation, and continuous forest regeneration. Circularity is at the heart of our approach: recovered paper is sent back to mills for reuse in producing new paper and cardboard. Further details on this circular model and the chain of custody are available in the chapter “3. Busting paper myths”. In parallel, our digital services, hosted on on-premise servers at the Beinasco site, ensure efficient workflows and integrated management of clients’ multichannel communications. To further reduce the energy impact of our IT infrastructure, we are installing photovoltaic panels across all available roof areas enabling clean energy self-production and making our digital transformation even more sustainable. The value chain is illustrated in the following infographic: Page 21
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