1.3. Our evolution Turin 1921. From an artisanal print shop specialising in posters and billboards began a century-long journey shaped by passion, continuity, and transformation. Over the years, PRT’s management has skilfully anticipated market changes, guiding targeted transformations, from traditional printing to Business Communication services, and eventually becoming a leader in Customer Communication Management (CCM) and large-format printing. Today, we support companies and public institutions in managing and controlling data and in handling complex communication processes with their clients and citizens. Thanks to our proprietary software platforms, we enable advanced and scalable integration of information, ensuring operational efficiency and secure, personalised multichannel communication, from print to digital, from regulatory documents to marketing campaigns, and up to new interactive solutions powered by AI and Business Intelligence. Guiding every phase of this ongoing evolution are four generations of solid family leadership supported by a forward-looking management team committed to progress without ever losing sight of where we come from. This balance has allowed us to face market transformations with courage, innovate continuously, diversify our services, and build long-term shared value. 1921 Poligrafico Roggero e Tortia is founded, operating in the graphic arts and printing sector 1990 Shift towards laser printing and the beginning of the transition into a Print Service Provider 2005 Entry into the French market through the acquisition of PRT France, with physical communication maintaining strong relevance 2006 Expansion into the Northern Italy market, particularly in Milan 1970 Transition to continuous forms printing 2007 Acquisition of a drop-ondemand digital printing press; PRT becomes a market pioneer with unprecedented production capacity 1993 Entry into the Business Communication and Direct Mailing market 2005 Establishment of Intellidoc, a software and services company created to develop the Electronic Document Management business Page 16 Executive Summary 2024
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