41 PRT GROUP /SUSTAINABILITY REPORT 2021 DMA Italia. DMA stands for Data &Marketing Association and it is an international reference point for marketing and communication linked with data use. Three years ago, PRT Group entered the association, and CEO Federico Tornielli belongs to its present Board. This produced a valuable synergy that brought to draft a Code of Conduct – work still in progress – in order to comply with art. 40 of the EU’s GDPR, which entered into force on the 25th of May 2018. The incoming adoption of the Code will be an important step to demonstrate compliance with the regulation of data processing, allowing the companies to provide information notices with simplified modes. Fespa. It was created in 1962 thanks to the Association of French Printers. Today, it is a global federation gathering 37 national associations dealing with silkscreen printing, digital printing and textile printing. In Italy, it was funded in 2006 and called Siotec. It provides resources so that members can be constantly updated and stay competitive on the market through an efficient use of technology and creative processes, customization, the production and use of special printers. The KimiPrint brand is included in the FESPA association since 2021. IPN Global. PRT Group is also included in IPN, an international organization composed of about 100 companies belonging to several sectors of the world of graphics. The association’s goal is to share information and discuss several topics, especially as far as management is concerned, such as: developing marketing or sales strategies, implementing a business plan in order to launch new products or services, and so on. During the lockdown period and restrictions due to the pandemic in 2020, members were in touch thanks to weekly calls in order to deal with general business issues. In October 2021, IPN held a live meeting in Lisbon, while at the same time other members were gathering in Dallas. The key topic was sustainability, as the sector of graphics has not very much focused on that; however, interest about this issue is growing more and more. During that event, PRT had a chance to illustrate its pathway towards a growing sustainability within its business, and its first Sustainability Report, being the first and only company within the association to have drafted such a document, that was published in December 2020.
RkJQdWJsaXNoZXIy NDUyNTU=