30 PRT GROUP /SUSTAINABILITY REPORT 2021 After creating a small company about twenty years ago, I wanted to connect with an important industrial group not known in France, in order to integrate some part of production and open new markets. Riccardo Pesce and I found an agreement immediately, because he wanted to enter the French market. That is how PRT France was created. Bertrand Balleret General Director PRT France 2005 was an important year for the former Poligrafico Roggero e Tortia, since it saw an historic change happening after eighty years. Until then, the company had not really looked beyond Italian borders. Yet, it decided it was time to mark a turning point and enter the French market. Besides a shared will and many ideas for new projects, the creation of PRT France was made easier by the curiosity about two very different methods in dealing with the printing market. On one side, the Italian industrial and production power; on the other, the unique management of every single commission by PRT France. The company whose office today is right outside Paris replicates in France the same approach and strategy by the parent company, while keeping a different and specific method in dealing with the production of paper communication. In technical jargon, it is called “Back-office maîtrise d’oeuvre” that is, a service in which the company is an intermediary among all the industrial production companies and the final customer by coordinating each commission like a true Project Manager. It is a simple structure, independent from the Italian company. It is composed of 10 people: workers and collaborators coordinated by the General Director, yet fully independent while managing their everyday activities. It is a valuable team, with a huge amount of know-how built thanks to an effective dialogue with colleagues and on field, through the understanding of problems deriving from managing the customers’ requests. 3 sales managers 3 back-office clerks 1 accountant 1 Director 3 men 5 women BACK-OFFICE MAÎTRISE D’OEUVRE PRT France’s successful exclusive service
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