26 PRT GROUP /SUSTAINABILITY REPORT 2021 KimiPrint continues growing and developing thanks to considerable investments in cutting-edge solutions and machines. Not only is the goal to gain more efficiency and better performance, but also to reduce scraps and reduce our environmental impact as much as possible. Luigi Carrai Brand Manager KimiPrint and Ki-Shirt The latest brands to join PRT Group in 2018-2019 were KimiPrint and Ki-Shirt. The two widen the communication offers provided by the Group, both in the sector of large format and in that of customized t-shirts. KimiPrint is the result of a long-time experience in the field of large-format digital printing and display cabinets, such as ad posters, roll-up banners and flyers. Purchasing by PRT meant a huge investment in terms of resources and printing machines, rewarded by a constant growth from an economic point of view but also in terms of visibility, thanks to online advertising campaigns that allowed the brand to be more and more recognizable. “Unlike KimiPrint, with Ki-Shirt we started from scratch: no experience, no staff and no machines. We reached unexpected goals, thanks to very specific studies and projects.” Ki-Shirt stands as the logical consequence of an evolution and differentiation pathway underwent by the Group, and it offers further expression ways in communication, both in the business and consumer sectors. The market of customized t-shirts has always been a very active one, characterized by top players at an international level. Ki-Shirt aims at entering the market as a company able to offer high-quality products and, above all, certified ones. The medium-term goal is to provide users with a more and more intuitive online platform and easy to use, already relying on last-generation machines that ensure quality, reduced consumption and more respect for the environment. KimiPrint and Ki-Shirt use two selling channels: their commercial network and online platforms. The latter provide a customer care service focusing on the choice of products, of graphics, packaging management, delivery and possible installation.
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