22 PRT GROUP /SUSTAINABILITY REPORT 2021 A couple of years ago we decided to change PostaPronta’s logo. We chose a green envelope to stress the most important feature that guided us when we created this platform, that is, the respect for the environment, by avoiding to waste paper and ink. Ivan Carsana Brand Manager PostaPronta 2020 was a turning point for PostaPronta. Following the purchase of the company Postajet in 2011, the hybrid mail software became a brand included in the Group through the ultimate acquisition of such company by PRT. This transition allowed the Group to complete the offer of mail solutions referred to the so-called small flows of mail that small, medium and large-sized enterprises have to manage every day. From 2018 to present day, PRT Group has been investing a great deal in PostaPronta, both in technical matters and market positioning. The two goals are: to improve our offers in terms of usability and quality, and to expand our market share. PostaJet’s team is young and efficient; it is composed of 4 people who manage all the activities related to PostaPronta, that is, customer care, marketing, invoicing and commercial activities. In order to offer an excellent supporting service to our customers, the Brand Manager carries out training courses – within the same company - about the use and management of the platform, and provides an exhaustive manual that was created and updated over the years, in order to offer solutions even to the most complex problems. Moreover, specific professional courses for employees are available on the web, especially about marketing and promotional activities. PostaPronta’s staff also takes particular care in keeping constantly in touch with users, in terms of assistance and through evaluation questionnaires. Over the years, PostaPronta has renovated its graphics, implemented its functionality and made considerable improvement. Also, PostaPronta’s growth and development were possible thanks to the contribution of customers who have constantly been using its services. From an economic point of view, the brand’s results in 2021 were good. 2020 saw an unexpected growth of turnover, while 2021 saw a significant growth in new customers and in old ones that were won back (+ 40% compared to the previous year). In 2021 the brand has been working on an important project that envisages an evolution of the current application. The service PostaPronta Web will be entirely online – unlike the present version. The new solution is expected to be released in early 2023, following the completion of the development and testing phases, and the final integration with the current platforms for the production and management of printing, envelope packaging and invoicing. Figures in 2021 695 new customers 1,689 new registrations (+108% compared to 2020) (+62% compared to 2020)
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