18 PRT GROUP /SUSTAINABILITY REPORT 2021 1.5. PRT Group’s brands Over the last twenty years, PRT’s management took a different pathway that led to a change. The new corporate strategy, aimed at offering added-value solutions that could enrich the traditional printing and envelope packaging proposals, envisaged a series of important steps: almost twenty years later, they represent a true plus for the company. The first project characterizing PRT’s latest years that led to the creation of the Group, was to enlarge the offer for communication services, along with the traditional ones – printing and envelope packaging. It represented a radical change, that contributed to redefine the identity of a company that was already well-known and acknowledged within a specific market sector. The second project was to look beyond Italian borders, through partnerships and connections that allowed PRT to export its know-how and create a new, strategic company in France. As of today, the Group is composed of 6 brands and 2 companies: the parent company PRT and PRT France. “The creation of the Group represented a natural transition built over time, inspired by the research for companies and partners able to bring to PRT some added value and the spirit that has always characterized our company: it is the will to get in the game and take on the challenges of the market.” Federico Tornielli CEO PRT
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