17 PRT GROUP /SUSTAINABILITY REPORT 2021 Our 100th anniversary was also covered by the Italian media: newspaper Corriere della Sera dedicated a whole page to this event, while RAI sent a troupe to the office in Beinasco to interview the CEO Riccardo Pesce and film the reproductions of flyers and historic posters that were printed, over the last century, by the Poligrafico Roggero e Tortia. During that day, away from the spotlight, employees of the whole Group celebrated the company’s 100th anniversary outside the plant, COVID restrictions permitting. Workers from the several offices in Versailles, Padua and Rome were also involved thanks to a video connection. In late 2021, during the awards ceremony of the “Oscars 2021 of printing services”, the CEO received the special prize “100 years of business”: a significant acknowledgement that allowed PRT to enter the exclusive ‘Club of Excellence’. How PRT’s new logo was created. Within the celebrations for the 100th anniversary and thanks to the willingness to renovate its image in line with the evolution of its business strategy, PRT decided to change its logo and commissioned it to a renowned Italian design brand. Following a great number of interesting proposals, the management chose the pictogram that best represents the company’s new spirit, being at the same time still connected to its own past. The framed square is a perfect evolution of the Poligrafico’s historic logo, that was composed of 25 circles (pixels) which are now turned into squares (DOT). The multitude of colors reveals the freshness of a company with a significant history, able to follow a route that started 100 years ago and to continue innovating and proposing cutting-edge communication and interaction solutions.
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