16 PRT GROUP /SUSTAINABILITY REPORT 2021 1.4. Our first 100 years of history On the 21st of June 2021, PRT celebrated its 100th anniversary: a milestone representing a highly valuable achievement for the whole group, as well as an occasion to launch an important message addressing the market. PRT stays a leading company in the printing sector thanks to investments aimed at strengthening production capabilities. Moreover, the company offers digital-interaction solutions and services, making Omnichannel communication the core of its business. As further proof of all that, right on the 21st of June, PRT launched its new website. The company’s new image stresses two crucial features: - A new logo, with a graphic concept that differs greatly from the ones used in the past, yet expressing consistency with the company’s history and its ability to evolve. - The slogan “The best way to manage your communication”, a message to define PRT’s new brand identity9 in an explicit way. A further demonstration of the company’s will to convey a clear message to the market - indicating a shift in strategy - is the new, simpler name: from Poligrafico Roggero e Tortia to PRT, registered when the 100th anniversary took place. From a name clearly recalling the printing sector to a simple acronym that, however, holds a very significant evolution. 9 The way a company presents itself to consumers through its logo, products, prices, vision, mission, and so on.
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