13 PRT GROUP /SUSTAINABILITY REPORT 2021 Demand grew exponentially also due to the introduction of printing bills of lading for goods. The constant evolution of the market and technologies led the Poligrafico to define a new strategy and, like it had happened thirty years earlier, such a change was marked by a turnover. Riccardo Pesce and Marco Tortia took the company’s lead and decided to invest in Business Communication5 and Direct Mailing6, sectors that are still alive and well even today, and are very profitable to the company. The Poligrafico changed again and became “Group”. The creation of Intellidoc and PostaPronta, PRT France and CKC, the introduction of KimiPrint and Ki-Shirt, all transformed the company that started investing on newmarkets while expanding its proposals in a significant way. The 100th anniversary represented a tremendous achievement as well as an important starting point for PRT – the new, simplified name of the parent company. As a matter of fact, the company decided to shift to Digital Transformation7 services: investing in this sector aimed at offering a range of efficient communication solutions able to create an exclusive customer experience8. Such a shift is an actual milestone, a true transformation of what the Poligrafico Roggero e Tortia used to be: from an important printing company to PRT in present days, that is, a renewed company able to present itself on the market as a communication consultant, the Group’s pride whose trademarks are innovation and diversification. 5 Business communication includes the sending of “compulsory” notices, such as invoices or bank statements, fromcompanies to customers. 6 Direct Mailing, or Direct Marketing, is a type of commercial or marketing notices sent from companies and bodies to their customers. 7 Digital Transformation indicates a series of changes – mainly technological, cultural, organizational, social, creative and managerial – associated to digital applications, in all the fields of human society. 8 Overall experience between the customers and a company through interactions with the brand (in a physical store, on a website, and so on). 1969 / 2004 2005 / Today 1969 /2004 2005 /Today
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