12 PRT GROUP /SUSTAINABILITY REPORT 2021 PRT’s history started on the 21st of June 1921 as Giovan Battista Tortia and Ernesto Roggero decided to fund the company Roggero e Tortia whose production facility was in Via Luigi Lagrange in Turin. They had met some years earlier when Giovan Battista, due to his father’s death, was obliged to start working at a very young age in Ernesto’s artisanal printing house. Boards, flyers, and posters were the main business for a small printing and graphic house that grew considerably thanks to significant investments. One of those was the purchase of premises that had belonged to the Unione Tipografica Torinese in Via Marocchetti 34 (another printing house). It allowed the company to increase the number of workers and obtain new offset printing machines3 that were able to raise its production capacity. Such a significant growth was halted as World War II broke out: it caused considerable damages to the premises and difficulties when it was possible to resume business. Young Giovanni Tortia Jr. joined the company when he was 18, and thismarked an important turning point. The company decided to invest in continuous feed paper4, inaugurating a new strategy that envisaged a closer connection to computers, as data processing centers began to emerge, and the dismissal of amere graphic printing that until then had been representing themain source of work. In 1969, the office wasmoved to Beinasco, in Via Frejus, that provided larger and better equipped premises. It also took the name that would stay for fifty years: Poligrafico Roggero e Tortia. 3 Offset printing machines work by transferring images through a series of rollers, allowing to get high-definition products. 4 Continuous feed paper is a specific product: a strip of paper divided into many sheets thanks to a series of small punctures. A cheaper system to print delivery notes, invoices, forms and registers. 1.3. From a small printing house to an international-scale Group 1921 / 1957 1957 / 1969 1921 /1957 1957 /1969
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