10 PRT GROUP /SUSTAINABILITY REPORT 2021 1.2. Vision and values The evolution of the context in which PRT Group’s brands operate led the organization to conceive its vision over the years. The goal was to be identified as the leading company for Omnichannel2 high-quality solutions that should be effective and aimed at meeting each customer’s needs, ranging from paper and digital communication to apps managing daily mail, and large-format products that convey a company’s renovated image. Having defined a clear strategy in the here and now, including a projection over the years to come, PRT Group traced its vision and values that were shared with the management, which will turn those into action, and convey them to employees. PRT Group’s 3 keywords INNOVATION DIVERSIFICATION SUSTAINABILITY we are constantly looking for effective and sustainable communication solutions. we offer a range of comprehensive services in order to make each customer experience a unique one. we invest in people and in the respect for the environment, creating value for companies. 2 Marketing strategy envisaging the use of a range of communication tools integrated with each other. Making investments and expand the range of solutions available to customers in order to offer an exclusive and profitable experience to their final customers is just a part of our vision. The true challenge is to offer expertise within a perfect management of communication channels at our disposal, which in technical language is called Customer Communication Management (CCM).
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